How To Create A Successful Listing

A picture is worth a thousands words

The old adage of “a picture is worth a thousand words” is especially true in the online world. Adding a photo is a great way of creating more interest in your listing. People like to see who they are dealing with, and it also helps to create a personal connection.

If you are a carer who is looking for work, try uploading a photo of yourself that looks modest (don’t wear revealing clothing!) and professional (be well-groomed and smartly dressed), and preferably have a smile on your face 🙂 If you are someone who is looking for a carer for yourself or another person, you can try uploading a photo of that person who requires care. Often, the best matches are made through a personal connection like this. Basically, people like to know who they are dealing with, and ads with no photos have been proven to receive far less attention that those with photos.

Intelligence is an attractive quality

Bad grammar, spelling mistakes, and poorly written ads are a big turn-off! When someone browses a listing and sees that very little effort has been put into it, it creates a bad impression… The first thing they might think is: “Well, if that’s how little effort she has put into presenting herself, then imagine what her attitude to the work will be.” These are the natural conclusions that people might reach, and we don’t think anybody could blame them.

When wording your ad, please always try your best to use good grammar, and also check your ad for spelling errors. For example, using contractions such as “plz” for “please”, “thx” for “thank you”, etc., not only looks immature, but also does not reflect well on your intelligence or professional capabilities.

Keep it short and sweet

In this busy world we live in, people really don’t have time to waste. When browsing for something online, people have become accustomed to instant gratification. If they don’t quickly find what they are looking for, they quickly move onto the next thing. Keep this in mind when wording your ad.

The key is to keep your listing short, but full of all the important information. Don’t ramble on and on about something that is not relevant to the matter at hand. If you are a carer, give a brief description of yourself, and list your relevant credentials such as your work experience, qualifications and other skills or talents that may be useful to a potential client. Perhaps you speak an extra language or two apart from English, or possibly you really enjoy reading books to your client, or possibly you bake very well — mention those in your ad as there may be someone out there who has been looking for someone with your specific talents. If you are someone who is seeking the services of a carer, describe the person who requires the carer briefly and list any other relevant factors such as health conditions, etc., as well as what you require of the carer. By doing so, both parties will be able to find each other quickly, easily, and without having to guess. Better matches can be made when the right information is given.

You get what you pay for

A very good way for you to increase the visibility of your listings is to try purchasing one of our paid listing options. Because, the more people who see your listing, the higher are your chances of success. This is especially true when there are hundreds or even thousands of ads on our site and yours may get lost at the very bottom. It is well known that most people don’t go further than the first few pages when looking for something. The closer your ad is to the top, the higher are your chances of success! However, purchasing a paid listing option is totally optional as all of the basic functionality that we offer is free of charge.

The paid listing option that we currently offer is “Featured Ad”. This will highlight your ad so that it will stand out among the rest, and it will also display your ad on the featured ads slide on the homepage of this website.

What is our number one tip for creating a great listing?

In terms of how to construct your listing, our best piece of advice to you is to always consider who your intended audience is, and what they would like to see and read when they browse your listing. If you keep that in mind when creating your listing, you should end up creating something that will catch the attention of others.